Magazine Design for your business.
Magazines are publications that are usually printed either weekly, monthly, or
sometimes quarterly. They contain articles, stories, photographs,
advertisements, and other useful information. Usually magazines are designed
with a page size that is smaller than that of a newspaper. However, sometimes a
client will ask for a custom sized magazine that is oversized. In the corporate
world,
Magazine Design can be used in a slightly different way and be
a great tool to use as a corporate brochure that goes to the next level.
Focusing on your business and industry will provide a deliverable that is unlike
anything someone will find at their local bookstore. And now with web content
delivery being so simple you can even have it hosted up on your own website in
either a viewer format, or a downloadable magazine design which drastically
reduces the costs by removing the traditional print aspect.
You can also have the best of both worlds and do both! Release the print version
to your current and potential clients, and then a few weeks later re-release it
to your email contacts and website visitors on your own website.
Like most design jobs, you will need to inform your graphic designer of your
corporate identity including company colors, fonts, etc. Next you will need to
start gathering articles for your magazine design. It’s not always as easy as it
sounds and you want to make sure the articles, guides, or tips that you put into
each publication are up to snuff and something your target audience is going to
want to read, and continue to read for future issues.
Now you will need to determine the purpose of your magazine design. Here are a
few questions you should ask yourself.
- Are you looking for a magazine design geared towards advertising or marketing a
product/service?
- Do you want to educate or inform your readers of something?
- Is this magazine for entertainment / social purposes only?
- What mood or tone do you want the magazine to give?
- Who is your target audience?
- Are you looking to design something modern, formal, conventional, sleek or
professional looking?